This tactile coding project came to fruition at NYC Fashion Week. Coco Rocha walked the runway in the LED dress coded by girls in the Made With Code community and designed by Zac Posen.
Leading up to the fashion week we had a multi-city mobile truck activation to bring awareness to the campaign and the Made With Code mission.
We received over 42,000 engagements on our social posts. The LED dress reveal at New York Fashion Week resulted in 1 million visits to the Made with Code website, and an astounding 88,000 coded dresses.
The #DressedInCode campaign was covered by publications like Adweek, InStyle magazine, Mashable, The New York Times, People magazine, Teen Vogue, The Daily Dot, and The Hollywood Reporter, among others. We were a finalist at the Shorty Awards.
Client: Google's Made With Code
Laura Trimmell - Art Director
Kelsey Wilkins - Senior Writer
Judah Switzer - Videographer
Creative Director - Tian Mulholland
Executive Creative Director - Rick Albano