Nature Bridge's mission is to foster environmental literacy to sustain our planet. Environmental science is taught to students right in the middle of Yosemite. An exciting project is underway to build an eco friendly facility in Yosemite that will provide a place for students to stay while they go through the program. The purpose of this website is to support fundraising and awareness for the project.
We were inspired by the feeling you get when visiting Yosemite and wanted to bring a piece of that to the website. We used full bleed photography and cinemagraph-like videos to pull the user into this cause.
Examples of the subtle cinemagraphs used on the website.
I designed these factoid cards to present information to the user about Nature Bridge's values and other facts. They overlay a foggy valley video clip. As the user scrolls through the cards they are also causing the fog to roll through the valley floor.
Client: Nature Bridge
Senior Designer: Laura Trimmell
UI/UX Design: Laura Trimmell
Writer: Otis Rubottom
Creative Director: Carolin Harris
Developer: Josh McKenney
This is a pro-bono client that Swift took on and I was very excited to be involved with the project. There are no live links to send you to because the site is under construction.