Starbucks reinvented the Teavana brand and needed a website to reflect the new rollout of products and brand.
We were tasked with building a beautiful responsive website that would help tell their unfolding story. The website needed to speak to a younger demographic that cares about premium experiences, quality ingredients, and of course, aesthetics.
My favorite parts of this project:
Fun vignettes of motion
Having creative control over lifestyle/product assets.
Senior Web Designer: Laura Trimmell
Associate Creative Director: Erin Stevens
Writer: Heather Apple
Creative Director: Carolin Harris