Alignment health plan is a Medicare health insurance provider who wanted to create an iOS/Andoird mobile app for it’s members. I joined on this project after the wireframing stage and completed the UI design build out.
Help members who use a mobile device as their sole access to the internet. This app will insure they are getting the information and support they need regarding their helath plan.
Stay competitve in the insurance space.
Increase awareness of Access On-Demand Concierge perk, an around-the-clock concierge that can help answer any questions.
Increase awareness of Teledoc
65+ seniors living in California
Typically insurance printed insurance claims are poorly designed and hard to understand. I saw this as an chance to thoughtfully craft typography, heiarchy, color, to create a clean user experience.
HIPPA privacy laws made it difficult for the client to share any sample patient content. For instance we weren’t able to get an example of a claim. This made it difficult to design effectively without knowing what the content would look like.
Very small budget. Icons and illustrations were out of scope. No budget for user testing.
4 weeks working 1/2 time.
Agency: Emerge Interactive
Client: Alignment Health Plan
Senior UI Designer: Laura Trimmell
Creative Director: Damon Gaumont