Everyday Integrity is a company that provides tools for lifelong learners in their spiritual development and personal growth. This credo is the backbone of everything the business stands for. The brief was to create a custom lettered credo that is artful enough to hang around your house and functional enough to easily read.
I worked with Julie Williams, the owner, in a very collaborative manner. We tried several iterations, including a version incorporating Julie’s handwriting. We also tweaked the copy here and there once we defined the structure of the piece. The finished design was applied to letterpress posters, postcards, and various marketing materials.
Client: Everyday Integrity
Art Director: Laura Trimmell
Hand Lettering: Laura Trimmell